Starcom MediaVest Group Elevates Lange, Yecke To VP

  • May 29, 2008
Kevin Lange and Nick Yecke have been promoted to VP at Starcom MediaVest Group, The Americas.

Lange is promoted from director of operations for SMG Search, the largest search operation inside Publicis Groupe. As one of SMG Search's founding members, Lange has overseen the launch of General Motors' search campaigns to more than 22 counties outside the U.S. In addition, he has contributed to a number of award-winning search campaigns, including Google Pontiac and Who Killed the Electric Car. Based in Chicago, he reports to SVP/Managing Director Stephen Governale.

One of the founding members of Pixel, Yecke is responsible for leading creative and digital strategy for SMG's full-service creative operation. As strategy director, Nick leads online media buying and planning on all Pixel operations for clients including Sara Lee, Nintendo, Walgreens and PetSmart. Based in Chicago, he reports to SVP/Managing Director Jeff Marshall.

--Tanya Irwin

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