"If you don't mention the service on your site, Google assumes that you don't do it," Tim says. "And you will have little chance of ranking for that term (unless of course you get a
bunch of other folks to say it in anchor text, but that is a story for another day)."
Local business owners should also clearly define their service area. Pizzerias that include a list of communities they delivered to typically saw better responses to their yellow page ads, and the tactic applies to search too.