• June 2, 2008

Widget and social technologies company Gigya released the beta of Gigya Socialize, a technology that gives Web site owners the ability to grow both traffic and engagement by adding social features.

Gigya Socialize also gives site owners a choice: Implement plug and play components or access the Open API for complete control.

Users visiting any site that has added Gigya Socialize features will be able to invite friends to participate, share items of interest, and see what their friends are doing on that site through a newsfeed. Gigya Socialize works for any type of user, allowing them to build friend lists on-the-fly by accessing friends from their Web mail contact lists or through social graph APIs.

With its content-sharing and tracking technology reaching over 120 million unique widget users worldwide, Gigya presently helps Web users build aggregated friend lists.

Gigya is managing over 41 million contacts, so users can share content with specified friends. Gigya gives users complete control over their friend lists, from managing who their friends are to designating which sites can access their social graph.

--Gavin O'Malley