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Weather Channel Bidding: NBC Has Competition

  • CNBC, Tuesday, June 3, 2008 10:45 AM

Bids for the Weather Channel are in, and despite reports that a consortium of NBC Universal, Blackstone Group and Bain Capital are in the lead; sources tell CNBC "talk of a front runner is premature."

The cable network that reaches 96 million U.S. homes could end up in the hands of NBC, Time Warner or private-equity buyers. Bids are reportedly coming in at about $3.5 billion in stock and debt. So what's the Weather Channel worth?

It's one of the last remaining independent cable assets, and it is a strong vertical brand -- "a go-to destination that transcends the TV format to draw users on the Web and on their mobile phones."

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