Through a partnership with Wandering WiFi, Caribou Coffee is the largest company-owned coffeehouse operator to offer customers a completely free WiFi service.
After completing consumer
research, the company decided to improve the free-with-a-minimum-purchase WiFi program that was launched in 2006. Now, only a simple registration is needed for first-time users with no purchase or
company credit card usage required.
--Nina M. Lentini