Eloda Corp., a third-party provider of measurement and validation tools to the ad industry, has appointed Ira Carlin as a senior advisor to the board and to the management of the company. Most
recently, Carlin served as chairman-international of Magna Global Worldwide. Carlin has served as a member of the Board of Directors of Mediaplex and ValueClick, and is currently serving on the Board
of The Knot.
