SEO Inc. has rolled out a three-day, 2.5-credit course on search engine optimization (SEO) and search engine marketing (SEM) at the University of California San Diego.
The course is
designed for small business owners and corporate marketing staff. "SEO & SEM: The Fast Track to Search Engine Optimization and Marketing," will cover basic and intermediate tactics and practices,
including Web site architecture and content creation, search engine operation, keyword research and linking strategies.
Carlsbad, Calif.-based SEO Inc.'s President and CEO Garry Grant, and
Director of project management Burkan Bur will serve as the course's instructors. UC San Diego is one of the first nationally accredited schools to offer for-credit courses in the field of search
marketing.
--Tameka Kee