The next media frontier may be connected to your steering wheel. General Motors Corp.'s OnStar and Ford Motor Co.'s Sync wireless features might soon be paid for with advertising dollars.
Experts say that in the next few years, most new vehicles could have navigation systems that are almost entirely supported through advertising listings tied to the system's map.
Advertisers, for instance, would pay for premier placement in map listings that come up when a driver is searching for a nearby coffee shop or drug store.
Eventually, drivers will be able
to do things such as find a nearby gas station with the lowest price, pay bills or order movies, and all the services will be sponsored by advertisers.
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