• June 10, 2008

Just a few months since the doors closed at Firebrand's NYC headquarters, former executives have joined forces to form Firemedia Partners. The company aims to provide brands with integrated solutions for marketing across today's emerging media.

Firemedia services will include multi-platform strategy, branding, advertising, design, Web development, production, promotions, social media networking and search engine marketing. Firemedia Partners is led by: CMO Shari F. Leventhal, Creative Director Stacy Van Wickler and Brand Designer Patrick McDonough. Romån Viñoly, Firebrand's co-founder, will serve as creative advisor.

"The knowledge we gained from our Firebrand experience was invaluable-from the streaming video Web site to the downloadable playlists, the nightly TV show and of course, the launch marketing campaign," Leventhal said. "The integrated marketing effort, which combined traditional media with search and social media networking, garnered over 2 million television viewers per week, generated over 250,000 unique visitors, and saw over 100,000 playlist downloads-all in just 90 days. We'll continue to tap into the creative talents of our Firebrand A-team to deliver relevant, branded, entertaining content across all new media platforms."

--Tanya Irwin