Mobile Marketer 5th Finger Raises $7 Million

  • June 11, 2008
Mobile marketing firm 5th Finger has raised $7 million in a financing round led by Australian venture capital firm Starfish Ventures.

The San Francisco-based company, originally started in Australia, is best known for providing interactive services around the Live Earth concert series last year. 5th Finger handled SMS text-messaging, online and interactive TV campaigns tied to the event.

But the company has also developed campaigns on behalf of clients include MSN Mobile, Nike, New Line Cinema, and Amazon. 5th Finger said it plans to use the new funding to continue its expansion in the U.S.

--Mark Walsh

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