Nearly one-quarter of U.S. adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research &
Intelligence.
In the last 30 days, 24.4% of the U.S adult population (46.5 million people) shared photos via an Internet Web site. Of those people, 58.8% were female versus 41.2%
male. Millennials and Boomers were fairly evenly represented among photo sharers.
Slightly less than 10% of the adult population (9.2%, or 17.6 million adults) sent an electronic greeting card in
the last 30 days. The senders were overwhelmingly female (70.3%) and Baby Boomers, at 44.5%, were far and away the largest group of electronic greeting card senders among the generational
segments.
--Gavin O'Malley