• June 12, 2008

Nearly one-quarter of U.S. adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research & Intelligence.

In the last 30 days, 24.4% of the U.S adult population (46.5 million people) shared photos via an Internet Web site. Of those people, 58.8% were female versus 41.2% male. Millennials and Boomers were fairly evenly represented among photo sharers.

Slightly less than 10% of the adult population (9.2%, or 17.6 million adults) sent an electronic greeting card in the last 30 days. The senders were overwhelmingly female (70.3%) and Baby Boomers, at 44.5%, were far and away the largest group of electronic greeting card senders among the generational segments.

--Gavin O'Malley