"Fewer media planners are seeing newspapers as vital to their advertising strategies," Vice President of Research Dr. Joe Pilotta said. "In order to stay competitive, newspapers must find a way to communicate the impact advertisements in their medium have on the audience."
According to Nielson Media Research, advertising spending in national newspapers continues to trend downward, dropping 7 percent in 2002 and 5 percent in the first quarter of 2003 while niche media -- like Hispanic television and local newspapers -- continue to see considerable gains.
When consumers in the sample were asked "When you decide to go shopping, what are the main reasons?" here are the responses...
You can find out more here.www.bigresearch.com