• June 16, 2008

Car Domain, a social media site for car enthusiasts, today will launch an online automotive marketplace, linking advertisers to car shoppers who are highly likely to purchase a vehicle, said Alex Algard, the site's founder.

The marketplace will be powered by Vast.com, a provider of vertical search technology to the online auto industry. While users browse, San Francisco-based Vest's platform will automatically present cars for sale in their area that best match what they are looking for, along with detailed drill-down by make, model, and feature of over 3 million cars available for sale.

Seattle-based Car Domain recently passed the 600,000 mark in member-posted vehicle profiles and attracts more than 3.5 million monthly unique visitors. Among online automotive resources, Car Domain is among the top four sites for percentage of visitors somewhat likely or very likely to buy a vehicle in the next six months, according to the comScore Plan Matrix report in January. It has a higher percentage of visitors somewhat or likely to buy in the next six months than Kelley Blue Book, Edmunds or AOL Autos.

--Tanya Irwin