• Variety, Wednesday, June 18, 2008 10:15 AM

Nickelodeon is looking to capitalize on the time that its TV audience of tykes to teens is spending online with the creation of two new gaming divisions.

The company's Nickelodeon Kids and Family arm has a new Games Group that will oversee all paid and subscription-based gaming initiatives, as well as self-publishing and licensing businesses across all platforms.

Dave Williams will head the San Francisco-based group and is expected to grow the company's educational gaming site MyNoggin.com and Shockwave's subscription services. He will also continue to manage Shockwave and AddictingGames. Williams was formerly general manager of Atom Entertainment before MTV Networks purchased it in 2006.

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