Study: Marketing Execs Less Confident About Privacy Protection

  • June 23, 2008
A new study by the Ponemon Institute shows that marketing executives are less confident that their companies are protecting people's personal information than are corporate privacy officers. About 44% of marketers said they agreed their organizations complied with privacy regulations, while 83% of chief privacy officers and privacy professionals said the same.

The Web was the channel thought most likely to account for a privacy breach, with 71% of marketing executives saying they thought the Internet posed the greatest risk to customers' privacy, followed by e-mail (70%), direct mail (33%) and telemarketing (1%).

The report was based on May surveys of 521 privacy professionals and 869 marketers. The report was sponsored by StrongMail.

--Wendy Davis

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