Whether it's a quick blog about how to get schnitzel and sauerkraut stains out of lederhosen without harming the leather, or a section on how to accurately
measure oneself for the best-fitting lederhosen, the most effective content blends some kind of personal experience with product knowledge, and of course, a call to action, Aull says.
The last detail is integral to crafting content that goes beyond just entertainment and drives sales. "Include a call to action linking to the appropriate product order page, thereby making it super-easy for visitors to buy the fabulous products they've just learned about in the article," Aull says. "This is the step site owners most often overlook, in my observation."