That would price Virgin Mobile's new "Totally Unlimited" plan below the $100 flat-rate ones offered by Verizon, AT&T and T-Mobile USA and roughly on par with Sprint's $90 plan for unlimited voice and data. The biggest difference, of course, is that Virgin is a pre-paid service and the other carriers' plans require a contract.
Like its competitors, Virgin Mobile is looking to attract new customers with its flat-rate plan. Last month, the company reported net income dropped 75% to 4.7 million in the first quarter because of growing competition for prepaid customers. It also forecast net customer losses of between 130,000 and 160,000 in the second quarter.