• June 27, 2008

YouTube accounted for 75.43% of all U.S. visits in May 2008, according to new data from Hitwise. Among a custom category of 63 online video websites, MySpaceTV received the second highest percentage of visits with 9.01%, followed by Google Video with 3.73%.

The Online Video category accounted for 1.14% of all U.S. Internet visits in May 2008, a decline of 9% compared to May 2007. Despite the decrease in U.S. visits, the amount of time spent on the Web sites increased 6% for the week ending May 31.

In May 2008, YouTube received 82% of its visits from returning visitors. Among the top five online video Web sites by market share, MySpaceTV and Google Video followed with 64% and 54%, respectively, of traffic returning from within the previous 30 days.

--Gavin O'Malley