The line extension addresses consumer needs by delivering the bold, smooth, high-quality writing experience associated with Sharpie markers but with the performance of a pen that doesn't bleed through
paper, per the company.
The new Sharpie Pen line extends the brand's presence beyond markers and highlighting into everyday writing so that the Sharpie brand can now be found in
three key writing segments of the office products category.
--Nina M. Lentini