For paid search, go local with
regionally defined and geotargeted keywords. Geotargeting helps to restrict your ads to a smaller audience and delivers more qualified leads, while regionally-defined terms can give you wider
exposure, yet still allow you to hone in on your target market.
Meanwhile, for SEO, make sure your site has accurate listings on the slew of IYPs and local search sites, from
Superpages.com, to Citysearch, to Google Maps. Each one resonates with a different local audience, and their listings also show up within the core search engine results, maximizing your Web site's