"The cashback gleam (icon) follows you throughout your eBay shopping experience," says Paul Dillon. "This is good continuity for the consumer and
something we want to do more of, but it takes a bit of work on the advertiser side to enable this."
Dillon also explains that Microsoft is paying close attention to both the merchant-side cashback experience (via partner sites like eBay), as well as the cashback process accessed directly from Live Search. "We've had a lot of feedback that we should do a better job integrating our product research capabilities with our cashback experience," he says. "So we'll work hard to do that over the next few releases."