• by Jack Loechner , Staff Writer @mp_research, April 2, 2002

According to GartnerG2 more US businesses are using email marketing campaigns instead of traditional direct mailings.

The study suggests that e-mail marketing has become a more cost-effective way to acquire and retain customers. It also claims that direct mail campaigns have reached their peak.

GartnerG2 says that direct mail will account for less than 50 percent of mail received by US households by 2005, a decline of 15 percent on 2001. It also forecasts that email advertising revenue is expected to reach $1.26 billion US in 2002, up from $948 million in 2001. By 2005, email advertising is expected to total $1.5 billion in US dollars.

Find out more here.