• by Jack Loechner , Staff Writer @mp_research, April 2, 2002

Sports, Games and Automobiles

Data based on audience measurement of more than 62,000 U.S. Nielsen panelists who have home Internet access for the week ending March 24, 2002 shows that sports holds the lead with game sites pushing hard. And, if you're an auto advertiser, here's the top car sites in March.

US, Home Top 10 Entertainment Sites*
	Unique Audience (000)	Active Reach (%)
ESPN	3,628	4.53
windowsmedia.com	3,409	4.25
pogo.com	2,964	3.7
CNNsi	2,840	3.54
real.com	2,522	3.15
flowgo.com	2,002	2.5
kazaa.com	1,966	2.45
Sportsline.com	1,846	2.3
Nascar Online	1,516	1.89
zone.msn.com	1,460	1.82
* Excludes Adult sites.
Demographics For the Entertainment Category	Composition (%)
Male	53.5%
Female	46.5
Age
2 - 11	4.9
12 - 17	14.0
18 - 20	4.9
21 - 24	4.1
25 - 34	17.4
35 - 49	30.4
50 - 54	8.8
55 - 64	10.0
65 - 99	5.5
* Entertainment category demographic includes panelists who went to Adult sites.
Top 10 Automotive Site	Unique Audience (000)	Active Reach (%)
ebaymotors.com	814	1.02
kbb.com	746	0.93
autotrader.com	735	0.92
carpoint.msn.com	596	0.74
edmunds.com	440	0.55
autoweb.com	400	0.5
cars.com	303	0.38
ford.com	228	0.29
nadaguides.com	202	0.25
honda.com	194	0.24
* Lists do not include traffic to unique sites of the Yahoo.com domain.
Demographics for Automotive Category	Composition (%)
MALE	63.8%
FEMALE	36.2
AGE
2 - 11	1.4
12 - 17	10.6
18 - 20	4.6
21 - 24	4.4
25 - 34	18.3
35 - 49	34.1
50 - 54	9.3
55 - 64	10.9
65 - 99	6.4

Source: Nielsen//NetRatings