Sports, Games and Automobiles Data based on audience measurement of more than 62,000 U.S. Nielsen panelists who have home Internet access for the week ending March 24, 2002 shows that
sports holds the lead with game sites pushing hard. And, if you're an auto advertiser, here's the top car sites in March.
| US, Home Top 10 Entertainment Sites* |
| Unique Audience
(000) | Active Reach (%) |
| ESPN | 3,628 | 4.53 |
| windowsmedia.com | 3,409 | 4.25 |
| pogo.com | 2,964 | 3.7 |
| CNNsi | 2,840 | 3.54 |
| real.com | 2,522 | 3.15 |
| flowgo.com | 2,002 | 2.5 |
| kazaa.com | 1,966 | 2.45 |
| Sportsline.com | 1,846 | 2.3 |
| Nascar Online | 1,516 | 1.89 |
| zone.msn.com | 1,460 | 1.82 |
* Excludes Adult sites.
advertisement advertisement |
| Demographics For the Entertainment Category | Composition (%) |
| Male | 53.5% |
| Female | 46.5 |
| Age |
| 2 - 11 | 4.9 |
| 12 - 17 | 14.0 |
| 18 - 20 | 4.9 |
| 21 - 24 | 4.1 |
| 25 - 34 | 17.4 |
| 35 -
49 | 30.4 |
| 50 - 54 | 8.8 |
| 55 - 64 | 10.0 |
| 65 - 99 | 5.5 |
| * Entertainment category demographic includes panelists who went to Adult sites. |
|
| Top 10 Automotive
Site | Unique Audience (000) | Active Reach (%) |
| ebaymotors.com | 814 | 1.02 |
| kbb.com | 746 | 0.93 |
| autotrader.com | 735 | 0.92 |
| carpoint.msn.com | 596 | 0.74 |
| edmunds.com | 440 | 0.55 |
| autoweb.com | 400 | 0.5 |
| cars.com | 303 | 0.38 |
| ford.com | 228 | 0.29 |
| nadaguides.com | 202 | 0.25 |
| honda.com | 194 | 0.24 |
| * Lists do not include traffic to unique sites of the Yahoo.com
domain. |
|
| Demographics for Automotive Category | Composition (%) |
| MALE | 63.8% |
| FEMALE | 36.2 |
| AGE | |
| 2 - 11 | 1.4 |
| 12 - 17 | 10.6 |
| 18 -
20 | 4.6 |
| 21 - 24 | 4.4 |
| 25 - 34 | 18.3 |
| 35 - 49 | 34.1 |
| 50 - 54 | 9.3 |
| 55 - 64 | 10.9 |
| 65 - 99 | 6.4 |
Source: Nielsen//NetRatings