Last week, ConsumerBase CEO Larry Organ made the case for hiring two search firms (or having two separate search teams, at the least) in a Chief Marketer
article . And Lee Odden offers up a rebuttal of sorts with this post, which details the problems inherent with having two
separate companies working on SEO.
First off, is the confusion that can come from having multiple heads making changes to the Web site. "With many web sites, it's
enough of a challenge to get all the client side stakeholders on board with the changes in content processes and attention to keywords and links," Odden says. "Having two agencies coordinate
which parts of the web site they would be responsible for would add to what is often already a challenging situation."
Meanwhile, the extra time it would take for the two
firms to collaborate and make sure they weren't stepping on each other's toes would cost more money. So while the practice of having two teams to handle paid search might have some
merit, Odden aims to prove that such a strategy isn't the best for a client's organic search needs.
Read the whole story at TopRank Blog »