• July 2, 2008

Customer Acquisition Network Holdings, Inc. has changed its company name to interCLICK, Inc., thereby aligning its corporate identity with its core operations. The company claims to be the only pure play publicly traded ad network in the U.S.

InterCLICK, Inc. combines premium publisher relationships with affinity based behavioral targeting and real time transparency. The company allows advertisers to identify and track their desired audience across top publishers on what it claims is an unprecedented level. This delivers targeted audiences never before available to brand advertisers and interactive agencies from an ad network.

According to comScore, interCLICK was ranked the fastest growing ad network for calendar year 2007 -- growing by 182% -- which was more than double the growth rate of the next fastest growing ad network. Based on comScore's May report, interCLICK serves ads to 60% of the U.S. online population, or 114.5 million unique visitors per month.

--Tanya Irwin