Have you received an email from a company guaranteeing you the #1 spot in the search results across thousands of engines? You're not alone. Matt Cutts, Aaron Wall, Rand Fishkin and other SEOs recount
tales of the dubious offers they've received from search scammers in this article.
Adam Audette shares the tale of a search scammer who snagged a client by cold-calling and giving a
"guaranteed rankings" sales pitch. When the person didn't give in, the marketer created a quick PPC campaign using the prospective client's full name, then called back and told the client to Google
themselves, as he'd snagged them the top spot on the engine.
"As crazy as it seems, the 'SEO' got the business," Audette said. "Then, after providing zero value and taking all the
client's money, the client was left with nothing to show for the time and effort wasted. He didn't realize how he'd been duped until their six-month contract ran out! He was furious."
Read the whole story at Inside CRM »