Grant Crowell says that the discussions about online reputation management haven't focused on video (and video SEO) enough. After all, video clips can carry more weight than news stories, blog posts,
and even company Web sites, depending on how well they're optimized.
Crowell lists two examples of how he used video clips to outrank celebrities and politicians for their own names
and related topics on the SERPs. In the celebrity case, Crowell snagged a video of "Sex and the City" star Kristin Davis during a press junket. He edited and optimized the clip, and it became one of
the top-ranked results for "Kristen Davis video" (though the correct spelling of the actress' first name is actually "Kristin) on Yahoo. The clip also drove traffic back to his ReelSEO.com site to
boot.
"Evidence like this shows that video can have an almost 'unfair' advantage to how easily and quickly it can show up in the search results, even without major SEO work, link
building, or even viral marketing," Crowell says. "The search engines just 'like' video, regardless of whether the content may be to the liking of who is being shown."
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