Chris Boggs rounds up comments from a number of discussion boards regarding ICANN's announcement last week that the organization would soon open up the top-level domain system (i.e. what makes a site
a .com or .edu) to allow for an "unlimited number" of domains.
Some search marketers have suggested buying up .seo or .sem domain extensions before spammers or otherwise
unscrupulous Webmasters buy them--both to keep the prices down, and protect the reputation of the search community from being tarnished by bad Web sites in the future.
Other forum
discussions revolved around whether a domain extension like .insurance would garner more authority than a .com when it comes to ranking for queries about various kinds of insurance. Of course,
multiple factors influence a site's overall ranking with the engines, but an .insurance domain might influence the human behind the query -- regardless of where the site shows up on a SERP.
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