Discover is
relaunching its Web site and hosting a series of new blogs, some already well-established, include a sci-fi one targeting its techie, future-obsessed audience. The new digital push is part of a
multiplatform strategy pursued by the magazine's publisher, Bob Guccione Jr., who bought the ailing title in 2005, has turned it around with a series of drastic reforms. The
relaunch gives the site a crisper, cleaner look, less cluttered and easier to navigate. Discover, like other magazines, seems to have discovered that less is more on the Web. The profusion of
content categories and features has been replaced by a simpler layout, highlighting a smaller number of high-interest items, with links to related content for the curious.
The new
blogs, include "Reality Based," a blog written by Melissa Lasky, formerly of Opinionista.com, the Huffington Post and Freakonomics.com, covers the frequent intersections of politics and
science. The site is also launching "Science Not Fiction," a blog delving into the overlap (and discrepancies) between science and science fiction, written by senior editor Stephen Cass.
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Aside from the new blogs, Discover has also become the official host of "Bad Astronomy," an offbeat blog by Philip Plait. But
Plait isn't the only established blogger migrating to the Discover Web site: Carl Zimmer is bringing his Scienceblogs.com blog, "The Loom," on board, too.
Conde Nast to Buy Us Weekly...
Maybe
A rumor first broached on Charlie Rose's talk show is gaining steam: Wenner Media
may sell Us Weekly to another major publisher -- possibly Conde Nast -- for as much as $750 million. Folio caught the first clue when Rose appeared to gently ambush Jann Wenner about
the possible sale of Rolling Stone. Subsequently the New York Post's Keith Kelly reported that Rose was on the right track, but got the title wrong: Wenner is trying to sell Us
Weekly, according to Kelly, who cited an anonymous source. A Wenner spokesperson denied the rumor -- but was as good as contradicted by a spokeswoman for Conde Nast, who added: "It is a company
policy to never comment on potential acquisitions." In the first seven months of 2008, Us Weekly's ad pages are down 9.8% compared to the same period last year. Wenner's flagship Rolling
Stone is suffering more, with a 24.7% decline. The sale of Us could give Wenner the funds to turn around the iconic music magazine he founded in
1967.
From Elle to Barack: Fennell Leaves Fashion Mag
Samantha Fennell is resigning as associate publisher of Elle to join Barack Obama's presidential
campaign as a fund raiser, Hachette Filipacchi. Some of Fennell's responsibilities will pass to Daniel Ragone, vice president and publisher of Elle Décor, who has been named vice
president and managing director of Elle. Barbara Friedmann, currently vice president and group marketing director for Elle and Elle Decor, will assume the role of vice
president and acting publisher of Elle Décor.
Meredith Puts Stanich In Charge of More and
Readymade
Meredith Corpo. said Lauren Stanich would head up the More and ReadyMade brands, as senior
vice president, beginning July 21. She'll have responsibility for business, marketing and editorial operations at both brands. Previously, Stanich was president of publishing for Martha Stewart Living
Omnimedia, which recently saw the departure of CEO Susan Lyne.