Ninemsn is Microsoft's joint venture with PBL Media (parent company of the Nine Network) in Australia. And the company seems to be following in lock step with Microsoft's quirky tactics for gaining
search market share in the U.S. Arnold Zafra has uncovered a promotion in which ninemsn is giving away prizes for using its search engine--including iPod Nanos!
Each time a user
searches, three cards (from a set of five) will flip over to reveal various prizes. If all three cards match, the user wins said prize. The promotion is in the vein of the Club Live campaign in the
U.S., which enticed searchers to use Live Search by playing casual games. While Microsoft's Zune would be an obvious prize choice (particularly since it competes directly with the iPod), the portable
mp3 player isn't yet available in Australia.
Read the whole story at Search Engine Journal »