Joe Teixeira waxes poetic about the virtues of U-Haul's online shopping cart in this post, having had to use it to prep for an upcoming move. In addition to searching for and reserving a truck,
Teixeira also needed to purchase moving tools like a mattress bag. And each step in the process was "smooth, easy, efficient and effective," he said.
The cart navigation itself was
intuitive and simple. Teixeira notes that he could add and remove cart items, and get sub-totals and totals with one click. U-Haul also included a nice call to action (free shipping for orders over
$25) in an area where there would normally be white space.
Other factors that contributed to a great online shopping experience included well-detailed and informative product pages,
a fast, functional log-in (or create a new account) screen, as well as overall quick page load times.
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