The U.K. version of the
Cosmopolitan magazine Web site upped its monthly uniques to just over 415,000 in May. That's up 136% from about seven months ago, and the women's pub achieved the lift
through a major site overhaul and SEO.
Page views also doubled from about 2.3 million in October 2007, to 5.1 million in May. According to Alex Ballantyne, managing director of
Hearst Digital, Cosmo's relaunch was built on a content management platform that actually encouraged editors to tag articles for search. The company also used the print mag and other properties within
its network to help promote the new cosmopolitan.co.uk.
Read the whole story at Journalism.co.uk »