Battered broadcast executives know the worldwide pay-TV market has become increasingly crowded. A new report shows how much worse it is going to get, forecasting that "hypercompetitive" media
markets around the world will grow by nearly 40% in five years.
The SNL Kagan report defines a "hypercompetitive" market as offering at least four digital media platforms, including
digital cable, terrestrial TV and satellite. The pay-TV field has become especially crowded since big phone companies began offering TV over their networks.
In Asia, for instance,
the number of countries with hypercompetitive TV markets will go from eight to 12 by 2013, says the report. In Latin America, the number will swell from six to 12.
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