With a keen eye on the search industry forums, Barry Schwartz (aka RustyBrick) has uncovered what may become a major paid search marketing trend--some advertisers are starting to spend more with
Microsoft's adCenter than Yahoo Search Marketing .
Schwartz posts excerpts of two PPC specialist posts in the WebmasterWorld and Search Engine Watch forums, respectively, detailing
how their adCenter budgets have gone up in recent months, completely at the expense of their YSM budgets. The shifts have occurred due to increases in adCenter campaign traffic and conversions, as
well as what one specialist called "the collapse in price at YSM."
"Wow, the tide is turning and it seems like Microsoft is well on their way to beating Yahoo at the search ad
business," Schwartz says. "But is it because Microsoft is doing something right or because Yahoo is doing something wrong?"
Read the whole story at Search Engine Roundtable »