In a sign of online media giving a giant boost to offline entertainment, "Batman" fans have bought so many tickets for the July 18 opening of the new "Batman" movie that theaters are running
the movie all night and into into the following morning.
Some movie houses are scheduling 6 a.m. screenings for those who can't get in during the night. Such all-night sellouts have come
only with the advent of online ticket sales, say experts.
Thanks to the Internet, "in the public mind, opening weekends have been eventized," says Thomas Tull, chairman of Legendary
Pictures and an exec producer of "The Dark Knight."
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