Gordon Choi serves up the most common tactics a Webmaster can use to ensure that his or her site ranks well for searchers in a chosen country. First, choose a country-specific domain and hosting
service. If you want to reach Internet users in China, for example, a .cn domain is crucial, and if you want to ensure your site gets indexed for readers in the U.K., then choose a hosting company
that will give you a U.K.-based IP address.
Try embedding your company's address in your site's footer, and if you're targeting a country where English is not the primary language,
then you'll also need to have non-English content. Also, pay attention to where the majority of your inbound links come from. "If the majority of your site's inbound links are from UK-based websites,
even though your target audiences are actually Australians, your web pages will be ranked higher on Google UK than on Google AU," Choi says." And of course, don't forget to set your desired geographic
target with your Google Webmaster Tools account.
Read the whole story at PPC Blog »