In three hours, you can assess the major strengths and weaknesses of your Internet marketing strategy using nothing more than an analytics program. Ian Lurie explains how it's done--noting that it's
about finding out what your visitors are after, where they're going to on your site to find it, and making it easier for them to get there.
Use the first 15 minutes to find out your
top 10 organic search traffic drivers with a program like Google Analytics. Take the next 45 to find out which pages those searchers see when they enter those keywords on Google, Yahoo and MSN. Those
10 pages have become your "target pages." You'll spend the next hour doing simple optimizations (including title tag cleanups, calls to action, and fixing copy errors).
The last
hour is meant for optimizing your "hot pages" (or the top 5-10 most visited pages as per your analytics program) with those keywords as well.
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