Marios Alexandrou makes the case for why the addition of search trend data makes Google's Keyword Tool much more valuable. For example, with actual search volume data, marketers don't have to worry
about the inaccuracies of some of the more popular, ISP-based keyword research tools.
The enhanced Keyword Tool also makes it easier for PPC and SEO teams to work together
to snag rankings and traffic for expensive, competitive or otherwise problematic (but valuable) keywords. "This kind of collaboration just became easier since search volume and CPC data are now shown
side-by-side in the AdWords Keyword tool," Alexandrou says. "This means that both teams will be looking at the same data during their keyword research and can easily keep their eyes open for
opportunities for the other team."
SEO teams can also tinker with title and description tags without facing a drastic drop in rankings, as they can use the Keyword Tool to
assess the search volume of the terms they're considering.
Read the whole story at All Things SEM »