Google may throw an awesome hoedown at SES, and you may have a great relationship (and sometimes even great cocktails) with your Yahoo rep--but Craig Danuloff wants to remind you that your contacts at
the search engines are not your friends.
"It's hard to not think of them as friends, corporately or personally," he says. "But from a business perspective, they're vendors who want
your money. Powerful vendors who work with levels of secrecy you'd accept from none of your other vendors."
With a post aimed at keeping search marketers on their toes, Danuloff
digs into the successful (and sneaky) ways that the engines issue propaganda. 3and examines the faux pas that the industry allows them to perpetuate. "Their motives aren't questioned nearly enough,"
he says. "There is not nearly enough push back to the increasingly aggressive and advertiser unfriendly changes they're making month after month."
Read the whole story at The ClickEquations Blog »