• July 16, 2008

The Mars Snackfood US unit's new ad campaign includes personalities Wilmer Valderrama and Christina Saralegui. Just like past "Inner M" celebrities, both will appear in print advertisements nationwide that demonstrate how they embrace the fun side of life and find their "Inner M."

The brand is further illustrating its commitment to the Hispanic community by sponsoring the 2008 ALMA Awards, celebrating the outstanding artistic achievements of Latinos in motion pictures, television and music.

Ads will appear in the July edition of People En Espanol, on stands through Aug. 6. and again from Oct. 6 to Nov. 5.

--Nina M. Lentini