Microsoft has rolled out a beta version of its adCenter Desktop, an offline campaign management suite, and is inviting search marketers to apply. "The positives of software like this are numerous,"
says David Snyder. "The most obvious is that it allows you to make wholesale edits and revisions without worrying about the real time implications on your account."
Snyder notes
that the adCenter Desktop is just one more example of how intently Microsoft seems to be focusing growing its paid search market share--albeit in a misguided fashion. "Traffic is based on users, and
until the organic results of Live become usable to searchers, adCenter will suffer no matter the initiatives of the company," he says.
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