So you're an expert at increasing conversions from your search campaigns, right? What happens when your client wants to offer you more business, but needs conversions from channels like social media,
display and content networks? Hamlet Batista offers some tips for driving non-search conversions.
Study the source of your traffic carefully. "For example, people visiting technical
forums like free scripts or technical documents," he says. "People visiting 'make money online' sites like free reports/e-books on how to make money." Then, tailor your offer directly to them.
Batista also says that the kinds of ads you craft will tend to differ. "Search ads are generally more passive, but when you are browsing you are not even looking for ads so they must
call attention to themselves more aggressively," he says.
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