GoFish Corp., an online entertainment and media company, has added to its network MinyanLand, a virtual community for kids and their parents designed to entertain and educate a young generation on
finance and economics. The addition of MinyanLand expands the network's domestic reach to more than 23 million unique visitors per month, according to San Francisco-based GoFish. Globally, GoFish
now has more than 71 million unique visitors per month, according to the company.
MinyanLand combines a free virtual world for kids with supporting editorial content for parents. In addition,
parents are encouraged to set up a virtual allowance that lets their kids earn MinyanMoney for chores performed in the real world. The virtual community's mission is to engender financial literacy in
young people, so a new generation better understands the concepts of basic economics and finance on a real-world level.
Through the partnership, GoFish will aggregate and distribute
age-appropriate advertising across the two portals, reaching both kids and parents.
--Tanya Irwin