Who says you can't always get what you want? Microsoft wanted more search volume when it rolled out the Live Search Cashback program, and more search volume is what it got, according to the latest
data from comScore. The number of Live Search queries shot up by 15% in June, following the launch of Cashback, garnering the software giant just over 9% of search market share overall.
The gains erase search volume losses from previous months, and bode well for the future of the Cashback program, which shifts traditional CPC ads to a CPA model. "While the latest figures from
comScore cannot be considered a definitive statement on Live Search Cashback's success as an ongoing product, last month's gain in search share for Microsoft is an early sign that consumers may be
intrigued," says the bigmouthmedia team.
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