• The Wall Street Journal , Monday, July 28, 2008 12:30 PM

Wm. Wrigley Jr. Co. will reveal Tuesday that Chris Brown's top-10 hit "Forever" is an extended version of a new Doublemint jingle written by the singer. It's scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum.

Brown was commissioned to write and sing both the pop song and a new version of the Doublemint jingle, introduced in 1960.

First, he updated the jingle and recorded it with hip-hop producer Polow Da Don. Then, during the same Los Angeles recording sessions in February, Brown added new lyrics and made a 4½-minute rendition of the tune. "Forever" reached No. 4 on Billboard magazine's Hot 100 chart last week.

Brown is one of a trio of pop stars enlisted by ad agency Translation Advertising to update the images of three of Wrigley's best-known brands. The campaign includes spots featuring R&B singer Ne-Yo doing his own take on Big Red's "kiss a little longer" jingle. "Dancing With the Stars" regular-turned-country-singer Julianne Hough recorded a version of Juicy Fruit's "The taste is gonna move ya."

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