First, Bigby suggests tailoring your ads to local
searchers. "If, for example, you sell camping equipment out of a store located in Bend, Oregon, you can target your campaigns for searchers located in the central Oregon area that are searching for
keywords like 'sleeping bags,', 'tents,' 'camp stoves,' etc."
Meanwhile, adCenter also allows advertisers to make incremental bid changes based on demographic info like age, gender and weekpart or daypart. So a 50-cent bid for keywords like "camp stoves," could automatically be raised to $1 if an advertiser's coveted target searcher happened to run a query. The increased bid could help said ad snag prime placement, though the top spot wouldn't be guaranteed.