• ComparisonEngines.com, Monday, July 28, 2008 1:30 PM

In the midst of offering social media features, reviews and cashback, Brian Smith says that comparison shopping engines are missing the boat when it comes to what their primary value proposition should be--particularly given the tough economy.

"All those things are nice and should be part of a strategy, but right now, this is the perfect opportunity for the shopping engines to step up their marketing efforts (or at least run some bold tests) highlighting the fact that they save consumers money," Smith says.

While companies like Pronto.com and Smarter.com have fought to be considered as more than just "price bots," capitalizing on the fact that price is becoming the primary deciding factor for a greater numbers of consumers just seems like smart business sense.

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