• PBS, Thursday, July 31, 2008 10 AM

In one of the first examples of a news segment migrating from the Internet to a prime-time news program, a feature story about penguins produced for NBC News' Web site aired on the "Nightly News" this month.

The penguin story is the first in a gathering wave of reports created originally for the Internet -- reported by a producer, not on-camera talent -- making it to the broadcast network, says Tom Peek, NBC executive producer.

"It was one of those small events that may well mark a watershed toward a truly cross-platform world, with professionally produced content playing wherever the audience wants to see it and breaking down the wall of TV network vs. online."

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