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Yahoo Drives 100 Million Visits to Newspapers

Yahoo has driven more than 100 million visits to its newspaper partners, it announced Wednesday. More than 775 newspapers provide news headlines to Yahoo sites with links that take users directly to the newspaper site.

"It's like a fire hose blasting us with page views," says one newspaper editor. At the Dallas Morning News, for instance, some placements have accounted for up to 27% of the day's page views, and 65% of the day's unique visitors. Yahoo places the stories based on variables including user votes and search. Top stories are given primary placement on Yahoo's homepage.

"Sharing our content brings steady traffic to our site and provides us with more inventory to sell to our advertisers," says Jon Beck, New York Daily News executive. For Yahoo, "linking to a network of newspapers gives our audience a valuable local perspective," says Yahoo media chief Scott Moore.



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