New Products Boost Revlon Sales, Market Share

  • August 1, 2008
Revlon says new product launches and competitive levels of ad spending pushed net sales 8% higher in its second quarter, to $376.4 million. And its June market share at mass retailers, as measured by ACNielsen, advanced to 14%.

The company swung into the black, with net income of $19.9 million, compared to a loss of $11.3 million in the comparable period a year ago. "We continue to focus on the key drivers, including: innovative, high-quality, consumer-preferred new products; effective, integrated brand communication; competitive levels of advertising and promotion; and superb execution with our retail partners," the company says in its release.

U.S. sales gained 6%, buoyed by color cosmetics. The company says its Revlon Custom Creations foundation and Revlon ColorStay Mineral foundation continue to be ranked in the ACNielsen top 10 new products, by retail dollar sales, through June 2008.--Sarah Mahoney

advertisement

advertisement

Next story loading loading..